My friend Rahul runs a manufacturing unit in Gujarat. For years, his business was stuck at Rs 50 lakh revenue. Then he went digital – accounting software, WhatsApp Business, a simple website. Within 18 months, revenue doubled to Rs 1 crore.
India has 6.3 crore MSMEs. Less than 10% use digital tools. NASSCOM reports that digital MSMEs see 25% faster growth.
Rahul started with accounting software (Rs 5,000-15,000/year), then WhatsApp Business (free), then a website (Rs 15,000-30,000).
His investment: Rs 75,000 for the first year. His return: Rs 50 lakh in additional revenue.
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